Our story
The people behind Trackbase.
We’re building the platform that shows brands how AI models see them, so getting recommended stops being guesswork.
Est
2022
Based in
The Netherlands
How it started.
Trackbase started with a simple observation: buyers stopped asking Google first. They ask ChatGPT, Gemini and Perplexity — and those answers decide which brands get considered. Yet nobody could see, let alone influence, what AI says about them.
So we built the tool we wished existed: one platform that tracks how every major AI model talks about your brand, and turns that data into concrete actions.
Today Trackbase helps brands and agencies get ranked in AI. The problem keeps evolving — and that is exactly why we keep shipping.
Our mission.
Every day, millions of buying decisions start with a question to an AI assistant. Brands that are not part of those answers simply do not exist for those customers.
Trackbase was born from the frustration that traditional SEO tools are blind to AI search. Rankings, keywords and backlinks say nothing about whether ChatGPT recommends you.
Our mission is simple: make AI visibility measurable and actionable for every brand — so you get ranked in AI.
Our values.
Clarity first
AI search is new and noisy. We turn it into clear metrics and actions anyone can act on.
Built with our users
We ship weekly and build side by side with the brands and agencies that use Trackbase every day.
Own your data
EU-hosted, GDPR-compliant and transparent about how every score is calculated.
Ready to get ranked in AI?
7-day free trial, no credit card required.