Trackbase / Trackbase.ai, a service operated by Clarius AI B.V.
Last updated: 13 October 2026
1. What are cookies
Cookies are small text files stored by your browser when you visit our website or the Trackbase platform. We also use similar technologies such as local storage and pixels, jointly referred to as 'cookies' in this policy.
2. Who places these cookies
Our marketing website (www.trackbase.ai) is built on and hosted via Framer. We use Google Tag Manager (GTM) to manage the measurement and advertising scripts described below; GTM itself does not place cookies but loads the tags of the parties named below. Cookies are placed by Clarius AI B.V. itself, by Framer as our hosting provider (functional cookies), and by carefully selected third parties such as Google (Google Analytics, Google Ads), Microsoft (Clarity), Meta (Facebook/Instagram Ads), OpenAI (ChatGPT Ads), Leadinfo and Tolt for analytics and advertising purposes, as described below.
3. Which cookies we use
We distinguish the following categories of cookies:
Functional/necessary cookies: required to make the website and platform work, for example to keep you logged in or to remember your cookie choice. Placed by Framer (hosting) and by ourselves. These cookies do not require consent.
Analytics cookies: on the website we use Google Analytics (GA4) and Microsoft Clarity, and in the platform PostHog, to understand how visitors and users use our website and the platform (including anonymised heatmaps, session recordings and feature usage), so we can improve the website and our services. Where possible, we configure these tools in a privacy-friendly way (including IP masking).
Marketing cookies: we run advertising campaigns via Google Ads, Meta Ads (Facebook/Instagram) and ChatGPT Ads (OpenAI), we use Leadinfo to recognise the companies that visit our website, and Tolt to attribute sign-ups to our partners. These cookies measure conversions (for example, a sign-up after clicking an ad) and enable retargeting, whereby visitors to our website may see relevant Trackbase ads elsewhere. These cookies are only placed with your consent.
An overview of the main cookies we use is provided in the table below.
Name | Category | Retention | Purpose |
|---|---|---|---|
session_id | Functional | Session duration | Keeps your session active within the Trackbase platform (app.trackbase.ai) and keeps you logged in. |
tb-cookie-consent-v1 (local storage) | Functional | 12 months | Stores your cookie choice per category (analytics, marketing) so the cookie banner is not shown again. Set by Trackbase. |
framer-* | Functional | Session to 12 months | Placed by Framer, the website builder/hosting provider of our marketing website, necessary for correctly loading and securing the website (e.g. CDN routing and forms). |
_ga / _ga_* | Analytics | 13 months | Google Analytics (GA4): collects aggregated, statistical data on website usage such as page views and traffic sources. |
_clck / _clsk / CLID / MUID | Analytics | Up to 1 year | Microsoft Clarity: creates anonymised heatmaps and session recordings of website usage to help improve the website. |
ph_* (PostHog) | Analytics | Up to 1 year | PostHog (EU-hosted): measures usage of the Trackbase platform (app.trackbase.ai) only, including click behaviour and feature usage, for product improvement purposes. |
_gcl_au / _gac_gb | Marketing | 90 days | Google Ads: measures conversions from our advertising campaigns and links a website visit to a previously seen Google ad. |
IDE / test_cookie | Marketing | 13 months / 1 day | Google Ads / Google Marketing Platform: used for retargeting and showing relevant ads on other websites. |
_fbp / _fbc | Marketing | 90 days | Meta (Facebook/Instagram) Pixel: measures conversions and enables retargeting and lookalike audiences for our ads on Meta platforms. |
__oppref / __obref | Marketing | Up to 90 days | OpenAI Ads pixel: measures conversions from our ChatGPT Ads campaigns and links a visit to a previously seen ChatGPT ad. |
Leadinfo (identifier cookies) | Marketing | Up to 1 year | Leadinfo: recognises the company behind a business visit (based on the IP address) so we can follow up with relevant information. |
tolt_referral | Marketing | Up to 60 days | Tolt: attributes a sign-up to the partner or affiliate whose link brought you to our website. |
4. Consent and cookie management
On your first visit to our website, we display a cookie banner with three options: “Accept all”, “Necessary only” and “Preferences”, where you choose per category (analytics, marketing) which cookies you allow. Functional/necessary cookies are always active. Your choice is stored for 12 months.
You can change your preferences at any time via Cookie settings in the footer of our website, or by removing or blocking cookies through your browser settings. Google tags on our website use Google Consent Mode: without your consent they do not store cookies, and other tags are only loaded after you have consented to their category. Please note that blocking certain cookies may limit the functioning of the platform.
You can also manage ad personalisation separately via Google's ad settings (adssettings.google.com) and Meta's ad preferences (facebook.com/ads/preferences).
5. Third-party cookies
Some cookies are placed by third parties that perform services on our behalf:
Framer (framer.com): builder and hosting provider of our marketing website, places functional cookies required to correctly load and secure the website.
Google (Google Tag Manager, Google Analytics and Google Ads, google.com/policies/privacy): Tag Manager manages our measurement and advertising scripts; Analytics and Ads collect website statistics and measure advertising conversions and retargeting.
Microsoft (Clarity, privacy.microsoft.com): creates anonymised heatmaps and session recordings to help improve the website.
PostHog (posthog.com, EU Cloud): product analytics tool that measures usage of the Trackbase platform (app.trackbase.ai) for product improvement purposes; data is hosted within the EU.
Meta Platforms (Facebook/Instagram Ads, facebook.com/privacy/policy): measures advertising conversions and enables retargeting and audience-based advertising.
OpenAI (ChatGPT Ads pixel, openai.com/policies/privacy-policy): measures conversions from our ChatGPT Ads campaigns.
Leadinfo (leadinfo.com/privacy): recognises the companies that visit our website for business follow-up; no profiles of individual visitors are created.
Tolt (tolt.io/privacy): attributes sign-ups to our partner and affiliate programme.
These parties may also collect and process (personal) data themselves in accordance with their own privacy policies, and may act as (joint) controllers in doing so. We recommend reviewing these third parties' privacy policies for further information.
6. Retention periods
The retention period for each cookie is listed in the table in Article 3. Once the retention period expires, the cookie is automatically deleted by your browser, or placed again on a subsequent visit where you have given consent.
7. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example when we introduce new cookies or technologies. The date of the last update is shown at the top of this document.
8. Contact
For questions about this Cookie Policy, please contact Clarius AI B.V., Vughterstraat 182, 5211 GN 's-Hertogenbosch, Netherlands, email: bodrik@trackbase.ai. See also our Privacy Policy for further information on the processing of personal data.