Challenge
Entrepreneurs and real estate investors considering a commercial building, distribution center, or production hall increasingly ask their first orienting questions to ChatGPT, Copilot, or Gemini instead of Google. At the baseline measurement in May 2026, Aan de Stegge's visibility in that kind of answer was still minimal: the company was mentioned in only a small share of relevant prompts, and the number of visitors reaching the website via AI models could be counted on one hand per week.
Solution
Starting from that baseline, Aan de Stegge worked with Trackbase for four months to improve its findability in AI answers about commercial real estate and industrial construction: from sharper structuring of project information to making frequently asked questions about sustainable and circular building easier to answer. The Trackbase.ai dashboard served as an ongoing measuring point, so every adjustment could be tracked in the numbers, even when those numbers were only reviewed internally.
Aan de Stegge went from barely any visibility into AI findability to demonstrably growing visibility, while keeping its own figures private.
Optimizing without measurement is guessing. Aan de Stegge's journey shows that you can keep that measurement internal too: steering on hard data, without having to share concrete statistics externally.
Barely visible to orienting clients
Entrepreneurs and real estate investors considering a commercial building, distribution center, or production hall are increasingly asking their first orienting questions to ChatGPT, Copilot, or Gemini instead of Google. At the baseline measurement in May 2026, Aan de Stegge's visibility in that kind of answer was still minimal: the company was mentioned in only a small share of relevant prompts, and the number of visitors reaching the website via AI models could be counted on one hand per week.
For a builder with over fifty years of experience and hundreds of completed projects, that was a missed opportunity. The expertise and track record were there, but barely came through in AI answers.
Four months of focused optimization
Starting from that baseline, Aan de Stegge worked with Trackbase for four months to improve its findability in AI answers about commercial real estate and industrial construction: from sharper structuring of project information to making frequently asked questions about sustainable and circular building easier to answer. The Trackbase.ai dashboard served as an ongoing measuring point, so every adjustment could be tracked in the numbers, even when those numbers were only reviewed internally.
Measurable growth
After four months, that effort shows in the numbers. Aan de Stegge's visibility in AI answers grew by roughly 74%, and the number of visitors reaching the website via AI models increased by a similar margin. The number of pages AI models find also expanded, and the company's share of comparable AI answers within the sector grew along with it. The sentiment with which the company is mentioned stayed stable and positive throughout the project. The growth did not come at the cost of how positively Aan de Stegge appears in AI answers.