For e-commerce
Win the AI shopping journey
People no longer start every purchase on Google. They ask ChatGPT which running shoes to buy, which skincare brand to trust and which webshop delivers fastest. If your products are missing from those answers, you are losing sales that never show up in your analytics. Trackbase gives e-commerce brands a complete view of the AI shopping journey: from the moment an AI crawler reads your product page to the moment your product appears in a shopping carousel.
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See exactly what AI shoppers see
ChatGPT Shopping shows buyers a carousel of products, with prices, tags and rankings decided by the model. Trackbase monitors those carousels for your products every day.
This is data you cannot get from any traditional analytics or SEO tool, because it happens inside the AI answer, before a click ever reaches your store.
Position tracking.
Follow where your products rank in shopping carousels for the prompts that matter in your category, and how those positions move over time.
Price monitoring.
See the price ChatGPT displays for each product and get an alert when it changes or no longer matches your store.
Tag tracking.
Know which tags ChatGPT attaches to your listings, with alerts when a tag appears or disappears.
Competitor carousels.
See which competing products appear next to yours, and for which shopping prompts they take the top spots.
Structured Data Automation is an optional add-on that handles this for you:
Automated product schema.
Product, offer, FAQ and organization markup generated from your existing catalog content.
Always in sync.
When prices, stock or product details change, your markup updates with them. AI models never read stale data about your products.
Informed by real AI behavior.
Schema choices follow what answer engines demonstrably use, based on the crawler and citation data Trackbase collects every day.
Make your catalog machine-readable
AI models depend on structured data to understand what you sell, what it costs, whether it is in stock and how customers rate it. A catalog without clean schema markup is a catalog AI models struggle to recommend.
Most stores treat schema as a one-time SEO project. In AI search it is ongoing infrastructure for your entire catalog, and Trackbase runs it automatically.
Know when AI reads your product pages
A product that never gets crawled can never get recommended. Crawler Analytics shows in real time which AI bots visit your store, which product and category pages they read, and how fast new products get picked up.
Combined with your shopping and visibility data, this separates a content problem from a technical one in minutes.
See GPTBot, ClaudeBot, PerplexityBot and other verified AI crawlers in one timeline.
Spot the product pages and categories AI crawlers skip, so you can fix internal linking or technical issues before they cost you visibility.
Follow the path from product launch to first crawl to first appearance in an AI answer.
A prioritized plan for your product visibility
Actions turns everything above into a to-do list your team can execute: which product content to improve, which categories need schema, which shopping prompts you are losing to competitors. Every action carries a predicted impact score, so you always start with the change that moves sales-relevant visibility fastest. And because Trackbase refreshes all data every 24 hours, you see the effect of every improvement within days.
Built for stores, not bolted on
Trackbase tracks all 11 major AI models on every professional plan, refreshes your data daily and hosts everything in the EU, fully GDPR-compliant. For e-commerce specifically, it is the only platform in its class that combines ChatGPT Shopping tracking, structured data automation and crawler intelligence in one workflow.
Frequently asked questions
Can Trackbase track my products in ChatGPT Shopping?
Yes. Trackbase monitors ChatGPT Shopping carousels and records your product positions, the prices ChatGPT displays and the tags attached to your listings. You receive alerts when positions, prices or tags change.
Can I see which competitor products appear in ChatGPT Shopping?
Yes. Trackbase shows which competing products appear in the same shopping carousels as yours, and for which prompts they win the top positions, so you can benchmark your catalog directly.
How does structured data help my store in AI search?
AI models use schema markup to understand your products, prices, stock and reviews. Clean, current structured data makes it easier for models to recommend your products accurately. Trackbase generates and maintains this markup automatically across your catalog.
How quickly do I see results?
Trackbase refreshes all tracking data every 24 hours, so changes in your shopping positions, visibility and crawler activity are visible within a day. How fast your own optimizations translate into better positions depends on your market and the AI platforms involved.
Does this replace my SEO tooling?
No. Trackbase covers the AI side of discovery: shopping carousels, AI answers, AI crawlers and the structured data models rely on. It works alongside your existing SEO stack, and Google Search Console data sits next to your AI visibility so you can compare both channels.
Ready to get ranked in AI?
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