For SEO & GEO specialists
Generative Engine Optimization, measured properly
You have spent years optimizing for ten blue links. Your audience is now getting answers instead. Generative Engine Optimization (GEO) is the discipline of earning a place in those answers, and Trackbase is the toolkit to run it the way you ran SEO: with data, benchmarks and a feedback loop.
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Your rank tracker for AI answers
The habits transfer. The data source changes. Trackbase runs your prompt set across 11 AI models every 24 hours and turns the responses into the metrics you already think in.
Filter by prompt, language, market or model, exactly the way you sliced keyword data.
Visibility Score
as your headline ranking metric: how often and how prominently your brand appears, standardized so you can trend it over time.
Position tracking
within AI answers: first mention, secondary mention or absent.
Share of Voice
against the competitor set you define, per prompt, market and model.
Sentiment
as the qualitative layer rankings never had: how AI describes you, not just whether it does.
Crawler Analytics.
Read GPTBot, ClaudeBot and PerplexityBot activity the way you used to read Googlebot logs. See which pages get crawled, which get skipped, and how crawl behavior correlates with citations.
Structured Data Automation.
Schema markup is one of the few technical levers with a direct effect on how AI models parse your pages. Trackbase generates and maintains it site-wide, informed by the crawler and citation data it collects daily.
Crawl logs and schema, the technical levers that still matter
Technical SEO instincts pay off directly in GEO. Two Trackbase features put them to work:
If a page never gets crawled or never gets understood, no amount of content optimization saves it. Now you can see both problems before they cost visibility.
Optimize, measure, repeat
GEO without measurement is guesswork with extra steps. Trackbase closes the loop:
Run it in sprints, exactly like an SEO roadmap: pick actions, ship, measure, re-rank.
Actions
converts your data into a prioritized backlog with predicted impact scores, so your optimization queue is ranked by expected visibility gain.
Daily refresh
means every change you ship gets measured within 24 hours across all models.
Mention vs. citation tracking
tells you whether you are gaining visibility (mentions) or authority (citations), two different problems with two different fixes.
Give GEO its own line in your reporting
New channels survive on proof. Connect Google Search Console to tie AI visibility to the queries and clicks you already track, benchmark against competitors, and report GEO next to organic search with the same rigor. For teams working in AI assistants, MCP access lets you query your Trackbase data directly from Claude, Codex or any MCP client.
Frequently asked questions
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the practice of improving how often and how favorably a brand appears in AI-generated answers, in platforms such as ChatGPT, Gemini, Claude and Perplexity. It is the AI-search counterpart of SEO.
How is GEO different from SEO?
SEO optimizes for ranked lists of links; GEO optimizes for generated answers. Instead of positions on a results page, you measure mentions, citations, sentiment and Share of Voice inside AI responses. Many SEO fundamentals still apply, especially technical quality, structured data and authoritative content.
Which AI models does Trackbase track for GEO?
Trackbase tracks 11 AI models: ChatGPT, Claude, Gemini, Google AI Overview, Google AI Mode, Perplexity, Grok, DeepSeek, Copilot, LLaMA and Mistral, all refreshed every 24 hours.
How is the Visibility Score calculated?
Trackbase runs a predefined prompt set across all 11 models daily and analyzes each response for presence, positioning, frequency, context and sentiment, and performance versus competitors. These factors aggregate into one standardized Visibility Score you can track over time.
Can I see AI crawler activity on my site?
Yes. Crawler Analytics shows in real time which AI bots visit your site, which pages they read and how often, comparable to reading Googlebot logs for traditional search.
Ready to get ranked in AI?
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