For PR & brand teams
Know how AI talks about you
Millions of people ask AI for opinions every day, and AI answers with a version of your brand story. PR and brand teams need to know what that version says, before customers, journalists and investors read it.
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How does AI describe your brand?
Every AI model builds its own picture of your brand, and those pictures differ. Trackbase analyzes how ChatGPT, Gemini, Claude and 8 other models describe you, and classifies each response as positive, neutral or negative.
Per model.
See which platforms tell your story well and which ones carry outdated or negative framing.
Per topic.
Understand which themes drive positive sentiment and which ones drag it down.
Over time.
Daily tracking turns sentiment into a trend line you can manage, not a snapshot you discover too late.
A 24-hour early warning system
Reputation problems in AI answers compound quietly. A model picks up a negative source, the framing shifts, and thousands of people read it before anyone on your team notices. Trackbase refreshes all tracking daily, so a change in how AI describes your brand shows up within 24 hours. The mentions feed gives you the actual responses, in context, so you can judge severity and respond with facts instead of screenshots from a colleague.
Target the outreach that actually moves AI
AI models build their answers on sources. Trackbase citation tracking reveals which websites models lean on when they talk about your brand and your market.
This is PR targeting with a feedback loop: place a story, then watch whether AI models start citing it.
See which publications, review sites and communities feed the AI narrative about you.
Spot outdated or incorrect sources that keep resurfacing in answers, and prioritize getting them corrected.
Focus PR outreach on the sources that demonstrably influence AI answers, instead of spreading effort across placements that never get cited.
Your share of the conversation
Reputation is relative. Trackbase measures Share of Voice: out of all brand mentions in AI answers in your market, the percentage that belongs to you. Combined with sentiment benchmarks against competitors, you know where your brand story wins, where it leaks and how both develop over time.
Frequently asked questions
Can PR teams monitor brand sentiment in AI answers?
How quickly will I know if AI starts describing my brand differently?
Can I see which sources AI models use when talking about my brand?
Can I compare my brand's AI reputation with competitors?
Does Trackbase show me the actual AI responses?
Ready to get ranked in AI?
7-day free trial. Cancel any time.