We partnered with the Dutch startup Clarius AI to become more findable in AI models like ChatGPT, Copilot, Gemini, Perplexity and Mistral. After a few months the first results are promising: we have already received a lead through AI. And through the Trackbase platform we can see that isoclub.nl is now actively visited from AI assistants, and that our position in the industry ranking has risen.
Marco Bom
Co-founder & Partner, ISO club
Challenge
ISO club's potential clients increasingly ask their questions to ChatGPT, Copilot or Gemini instead of Google. For a small, specialized consultancy it was completely unclear whether, and how often, they appeared in those answers. A baseline measurement in Trackbase on December 8, 2025 confirmed the suspicion: position #413 in the industry ranking, 0% visibility, 0% share of voice and zero AI-driven website visits.
Solution
ISO club used Trackbase as its continuous, objective dashboard of AI visibility: how often isoclub.nl is mentioned, in which model, at which position and with what sentiment. With that data as the compass, a four-month optimization program was executed with agency Clarius AI, and every intervention could be checked against real numbers instead of anecdotes.
ISO club went from completely invisible to a measured position among established names — and could prove every step of the climb.
Optimizing without measurement is guesswork. ISO club's story shows what changes when a small firm can see exactly what AI models say about it, every single day.
Invisible to AI assistants
Trackbase's industry ranking compares a brand's AI visibility against all tracked players in its market, based on how often and how prominently each one appears in AI answers. For ISO club, the starting point was sobering. The baseline measurement on December 8, 2025 put the firm at position #413, while established names like kiwa.com, iso.org and microsoft.com held the top of the same ranking.
Zero percent visibility. Zero share of voice. Zero visitors from AI. For AI models, ISO club simply did not exist.
Optimize and measure
With the baseline set, ISO club worked with Clarius AI for four months on authority, content and brand presence: a verified author profile for Marco, weekly blogs, sixteen guest articles on independent Dutch domains, a fully configured Google Business Profile and Bing for Business, and an active review strategy across Google, Bing and Trustpilot.
Trackbase turned that program from a leap of faith into a managed process. Marco could follow, per model, from ChatGPT to Google AI Overview, exactly where ISO club stood: mentions, positions, sentiment and the first AI-driven visits, refreshed daily.
Results within four months
The numbers after four months are unambiguous. ISO club's industry ranking rose from #413 to #185: a climb of 228 places, into measurable territory alongside names like kiwa.com. On the Trackbase dashboard, the visibility score grew +131.2% over the trailing 90 days and the presence rate doubled to 6.0%.
The visibility translated into real behavior. Where there had been zero AI visitors, Trackbase registered 26 visitors from ChatGPT, with an average session duration of 13:05 minutes — an early signal of highly targeted, engaged visitors who saw ISO club named by AI and then actively explored the site. Of the 36 tracked responses citing ISO club, not one was negative: 22 positive, 14 neutral. And most concretely of all: the first lead that came in directly through AI.
With great enthusiasm and expertise this young team is helping us become better digitally findable in AI models. After a few months, the first results are promising — and we have already received a lead through AI.
Marco Bom
Co-founder & Partner, ISO club