Your customers aren’t just asking ChatGPT anymore. They’re asking Claude, Perplexity, Gemini, Grok and a growing list of AI engines that all generate answers differently. To get a real view of your AI visibility, you need to track them all. This starts with understanding how these models decide which brands to surface. Trackbase monitors the 11 most relevant platforms in the market today. Here’s what each one does and why it matters.
Conversational AI models
These are the chat-first platforms where users ask questions directly:
ChatGPT: OpenAI’s flagship product. The most-used AI assistant in the world, with deep adoption in B2B research, content workflows and consumer queries.
Claude: Anthropic’s model, popular with enterprise users and developers. Known for long, structured answers and careful sourcing.
Gemini: Google’s conversational AI, integrated across Workspace and Android. High reach inside Google’s existing user base.
Grok: xAI’s model, native to X (Twitter). Strong for real-time and trending queries.
DeepSeek: A leading open model from China, increasingly used in technical and developer contexts.
LLaMA: Meta’s open-weights model family. Powers many third-party AI assistants and enterprise deployments.
Mistral: A European model with strong adoption among privacy-conscious enterprises and EU institutions.
AI search and discovery platforms
These platforms blend search with AI-generated answers, often citing sources directly:
Perplexity: A pure AI search engine that cites sources by default. Heavily used in research-driven queries.
Google AI Overviews: The AI-generated summary that appears at the top of Google results for many queries. Reaches Google’s full search audience.
Google AI Mode: Google’s deeper conversational search experience, sitting between traditional Google and Gemini.
Copilot: Microsoft’s AI assistant, built into Bing, Windows, Office and Edge. Default AI for many enterprise users.
Why tracking just one isn’t enough
Each platform pulls from different training data, weights sources differently, and surfaces brands in distinct ways. A brand that dominates on Perplexity might be invisible on Gemini. A B2B SaaS company strong in ChatGPT may have zero presence on Copilot, even though Copilot is what their enterprise buyers use at work.
Tracking only the platform you personally use creates a blind spot the size of your actual audience.
How Trackbase covers all 11
Trackbase runs a defined set of prompts across all 11 platforms every 24 hours. The results feed into one dashboard showing your visibility score, sentiment, share of voice and competitor ranking, per platform and combined. You see exactly where you’re winning, where you’re losing, and where to focus next.
AI visibility isn’t a one-platform game. The brands winning in 2026 are the ones tracking ChatGPT, Claude, Gemini, Perplexity and 7 more, all in one place.
Start your free Trackbase trial and see where you actually appear.
