We are Trackbase, so you know which side of this comparison we are on. We wrote it anyway because the question lands in our inbox weekly, and because the honest answer is not "always us". Profound is a good product for a specific type of buyer. This page exists to help you figure out quickly which type you are.
The short version: Profound is an enterprise platform with conversation-volume data, agent analytics and custom pricing. Trackbase covers the full visibility loop, daily tracking on 11 models, sources, sentiment, prioritized actions, plus ChatGPT Shopping tracking, at a fixed €79 to €249 per month. Teams with enterprise requirements and budgets take the Profound demo. Everyone else saves a lot of money.
Side by side
Trackbase | Profound | |
|---|---|---|
AI models tracked | 11 (incl. AI Overview, AI Mode, Copilot) | Major models (~6) |
Refresh | Daily | Daily on major plans |
Visibility Score / Share of Voice | Yes | Yes |
Sentiment analysis | Yes | Yes |
Cited source analysis | Yes | Yes |
Conversation volume data | No | Yes |
Agent analytics | No | Yes |
AI crawler analytics (server-side) | Yes | Limited |
ChatGPT Shopping tracking | Yes | No |
Prioritized recommendations | Yes, with impact scores | Yes |
White-label / multi-brand | Yes (Enterprise/Agency plan) | Enterprise |
Data hosting | EU | US |
Pricing | From €79/mo, public | Custom quote |
Free trial | 7 days, no credit card | Demo-led |
Comparison based on public documentation and customer feedback, July 2026. Spot something outdated? Email hello@trackbase.ai and we will correct it.
Where Profound wins
Credit where it is due:
Conversation volume. Profound estimates how often prompts are actually asked, which helps enterprises prioritize by search demand. We do not offer this.
Agent analytics. If AI agents browsing your site are a strategic topic for you, Profound has invested there.
Enterprise machinery. Procurement, security reviews, account management, recognizable logos. If your buying process needs those, that is a real advantage.
Where Trackbase wins
Model coverage. Eleven models against roughly six. Copilot and Google AI Mode matter more than their coverage in most tools suggests: Copilot ships with every Windows machine, and AI Mode sits inside Google itself.
Commerce. We track your products inside ChatGPT Shopping carousels: positions, displayed prices, tags, competitor products, with alerts on changes. For webshops this tends to decide the comparison on its own.
The crawl side. Our WordPress plugin and Cloudflare integration log AI bot visits server-side, so you can connect "which bots read which pages" to "which pages get cited". Measuring only the answer side is half the picture.
Price and transparency. €79 to €249 per month, listed publicly, 7-day trial without a sales call. You will know within a week whether the product fits.
Who should pick Profound?
An enterprise brand with a dedicated SEO or comms team, budget in the high hundreds per month or more, and genuine use for conversation-volume data and agent analytics. If your shortlist includes "we need this in our Okta and our procurement portal", you are their customer, and you will be in good hands.
Who should pick Trackbase?
SMB and mid-market brands, webshops, and agencies managing multiple clients. You want to know where you stand across every model that matters, why, and what to do next, without a quote process. If you sell products online, the shopping module has no equivalent at Profound at any price.
Can you switch from Profound to Trackbase?
Yes, and the process is mundane in a good way: recreate your prompt set (an import from a CSV works), run both platforms in parallel for two weeks to establish the new baseline, then cancel. Historical scores do not transfer between any tools in this category, since every platform runs its own prompts. Plan the switch at a quarter boundary so your reporting stays clean.
FAQ
Is Trackbase a direct Profound competitor?
On the core visibility loop, yes. On conversation-volume data and agent analytics, no; we have chosen not to build those and to keep the price where SMBs can pay it.
Why is Trackbase so much cheaper?
Different target customer, product-led instead of sales-led, and no enterprise services layer priced into every seat. Not magic, just a different business model.
Does Trackbase have the same data quality?
We run real prompts against real models daily and store full responses, the same fundamental method the whole category uses. Where we cover more models, we have more data; where Profound layers volume estimates on top, they have a dataset we do not.
Can I try both?
That is exactly what we would recommend. Trackbase has a 7-day trial; Profound will give you a demo. Run the same five category prompts through both and compare what comes back and what it costs.
What does Trackbase cost at scale?
Essential starts at €79 per month, Professional at €249, and the Enterprise/Agency plan with white-label and unlimited workspaces is custom but published on request. No usage surprises.
